Chief Adviser Fakhruddin Ahmed yesterday launched the first country branding for Bangladesh.
The logo of the branding includes a rising sun above waves of seawater with the slogan "Beautiful Bangladesh" beneath.
Fakhruddin told the function that the country branding would be able to attract more tourists and foreign investments to the county.
Emphasising the need for country branding, the chief adviser said the thousand-year heritage of the country, its people, quality of its goods and services could be taken under a single brand.
The country branding represents not one segment but all the sectors and the population as a whole, Fakhruddin told the function at Sonargaon Hotel.
He also thanked the committee who had prepared and developed the logo and the slogan.
The country branding was launched amid a cultural programme, including a laser show, music and dance.
The image of the country considerably lies on tourism branding, and tourism itself could be developed by branding and promotion, said Mahbub Jamil, the chief adviser's special assistant for civil aviation and tourism.
"A nation's brand is not static. It evolves with the country," he said.
The Daily Star, December 7, 2008
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